Cookie Policy

Let's Keep This Simple

Cookie policies have a reputation for being long, confusing, and written by lawyers. This one isn't going to be that. We'll tell you what's running on our site, why it's there, and what you can turn off if you want to. That's it.

So What Exactly Is A Cookie?

A cookie is just a small file — text, really — that a website drops onto your device when you visit. It's not software, it doesn't "do" anything on its own, and it can't access files on your computer. What it does is remember things. When you add a part to your cart and then navigate to another page, a cookie is what keeps that cart from emptying out. When you come back to a site and it already knows your preferences, that's a cookie working in the background. Without them, websites would treat you like a complete stranger every single time you clicked somewhere new.

Why We Use Them

Honestly — because the site wouldn't work properly without some of them, and because others help us understand what's going wrong or what could be better. When someone's checkout keeps failing at a specific step, cookie data helps us figure out where the problem is. When we see that a certain category page has a really high bounce rate, that tells us something needs to change there. On the more commercial side, some cookies help us show you parts that are relevant to what you've been searching — so if you've been looking at Ford F-150 engines, you're more likely to see promotions related to that than something completely unrelated.

The Four Types Running on This Site

Essential — These ones aren't optional. They're what allow the cart to work, the login to stick, and the checkout to process. Blocking them would break real functionality, and we wouldn't recommend it.

Performance — These track things like page load times and navigation patterns. No personal data, just technical stuff that helps us fix the site.

Functional — These remember your preferences between visits. If you've set something up a certain way, functional cookies mean you don't have to do it again next time.

Advertising — These power interest-based promotions. They track what you've looked at so the ads and offers you see are actually relevant to what you need, not just random filler content.

A Note on Pixels

Alongside cookies, some of the third-party services we work with use what are called pixels — basically invisible images embedded in a page or email that can tell the sender whether you opened something or visited a page. We don't control those directly — they're managed by whoever placed them — but we only work with providers that handle this stuff responsibly. Just worth knowing they exist.

Google Analytics

Yes, we use it. Most websites do at this point. Google Analytics tells us things like how many people visited the site today, which pages got the most traffic, roughly where visitors are coming from geographically, and what devices they're on. None of that data is tied to you personally — it's all aggregated. We look at it periodically to figure out where to put our attention. If you want to block Google Analytics tracking across any site, not just ours, Google actually offers a free browser extension for that — search "Google Analytics opt-out add-on" and it'll come up.

Interest-Based Ads — and How to Opt Out

If you've ever searched for something online and then seen ads for it everywhere for the next two weeks, that's interest-based advertising at work. We participate in it. If that bothers you, you can manage it — the Digital Advertising Alliance and the Network Advertising Initiative both have opt-out tools. If you're in Europe, it covers that region specifically. On your phone, look for "Limit Ad Tracking" on iPhone or "Opt out of Ads Personalization" in Android settings. Keep in mind — opting out doesn't kill ads, it just makes them less targeted. You'll still see them, they just won't be based on your history.

What Happens When You Contact Us

If you call us, email us, or fill out a form on the site, we keep a record of it. That's not surveillance — it's just how customer service works. If you call back about an order issue, we want to be able to pull up the history and actually help you rather than starting from zero every time. We also look at broad traffic patterns on the site — not at individual users, but at overall behavior — to understand what's working. Your IP address might occasionally be used to diagnose a technical issue or flag suspicious activity on our end. That's the extent of it.

Third-Party Cookies

Our payment processor places cookies. Our analytics provider places cookies. Our ad network places cookies. These all come from companies that have their own privacy policies and their own data practices. We can't speak for those policies, but we can tell you we only work with vendors we consider reputable. If you want specifics on what any given third party is doing with data, their privacy policy is the place to look.

Turning Cookies Off

Every browser has settings for this — Chrome, Safari, Firefox, Edge, all of them. You can block all cookies, block third-party cookies only, or delete what's already stored. The tradeoff is that some things on our site may stop working right if you go too aggressive with blocking. The cart, saved preferences, and some checkout functions depend on cookies. Blocking essential cookies specifically will cause problems. But that's your call — we're just flagging it so you know what to expect.

Changes to This Policy

If something changes — new tools we're using, something in the law shifts, or we just find a clearer way to explain something — we'll update this page. The date at the bottom reflects the last time anything was changed here.

Questions?

If something on this page isn't clear, or you want to know more about a specific cookie or tool we're using, just ask. We're pretty easy to get hold at: